Swapping focus groups for online communities

When you’re reading this post, think about the online communities you’re part of and why you’re part of them. ABC's show the War on Waste caused a national talking point and proved quite successful - the program aired again not that long ago and always generates major discussion. What you might not know, however, is how that …

When the sky is no longer the limit

What happens when digital technology allows marketing to expand? Well, we get drones and suddenly the sky isn’t the limit. But drones aren’t all… Amazon is changing the way we shop, drastically. We’ve heard of Amazon’s anticipatory shipping. Similar to this is their use of drone delivery using Prime Air. This allows for items to …

Would you endorse a brand for no financial gain?

Last month designer watch brand Seiko donated $1 to Initiative Australia for every photograph uploaded to Instagram with the hashtag #DiscoverYourPlanet. This venture promoted the brand’s investment in ocean research and coincides with the launch of their Save The Ocean range. This campaign uses Instagram marketing in a different way, with its focus centred on creating brand …

The sleekest of cans

Coke has turned augmented reality (AR) on its head, and combined it with knowledge and branding in a recent campaign in China. Their ‘sleek cans’ involved 23 limited edition cans which feature a combination of China’s people, combined with famous monuments. Consumers use their device’s camera to unlock the can’s potential; information and stories regarding …

Let’s advance self-ordering kiosks

In a recent article, health-food retailer Oliver’s Real Food decided to continue the technology trend and implement new self-ordering and payment kiosks in-store. This isn’t new; Kmart, Coles and McDonalds (amongst others) have all had these for a while. What makes Olivers’ interesting is the collection of data. While they don’t give much away, they describe …

Radio as a digital platform

Digital marketers are continually looking for new strategies to penetrate markets, engage customers and get their message across and with the digital age upon us, technology has seen some really creative ways to do this. One of these is Coles radio which turns out to be quite popular, having over 60,000 listeners in both Sydney and …

Sharing economy X Crowd-sourcing: a virtual coral reef

This weeks’ lesson took us to the sharing or ‘access’ economy. I decided to look further into this, and found all sorts of things from farmers allowing access to fishing creeks and hunting ranches to your typical car trips and accommodation. EY mention that a key driver fuelling this sharing economy is the rise in …

Omnichannel retailing

Harvard Business Review suggests something new for digital retailing; omnichannel retailing. This reflects the fact that customers are interacting through a variety of channels including websites, kiosks, call centres, social media, mobile devices, TVs, networked appliances and more (of course not to forget the humble bricks and mortar store). The article mentions how there must …

Videos are snacks

Time spent on mobile is clearly increasing, and over 75% of video viewing is mobile. Consequently, marketers must put some serious thought into embracing video and incorporating it in more of their marketing efforts. Amazon has even been told that if they want advertisers to spend more on them, video ads are a must. [Edit: …

Coke goes orange with influencers

Adnews have recently mentioned that Coca-Cola will tap into social media influencers to launch a limited-edition introduction to their no sugar line; orange. We are all aware of the growing impact social media influencers are having, and how they are transforming digital marketing. Socialnomics mentions how such users eliminate the middle-man, as companies pay the …